It's that time of season again. The temperature is dropping, leaves are changing and you need to prepare a non-denominational, winter greeting card for your company. Many of us creative professionals dust off our Flash skills once a year for this exact purpose. We can spend upwards of 15-30 hours creating a simple animated short. But is it really worth it? Our clients’ inboxes are flooded and their minds are on upcoming vacation plans or shopping yet to be done. Then, if you consider how every other company they work with is also sending season’s greetings, it's easy for your cheerful message to get lost or deleted before it's even viewed. (I know I’m not the only one who has closed a card in the middle of the animated message simply because I realized I had better things to do.) So with the overall impact of a holiday message being minimal at best and the effort to produce them so large, how can you bring better balance to this once a year project? Here are a couple of options:
Say it with video. Video easily translates to all desktop and mobile devices, so it's a great solution for creating a holiday message. If you work for a small company, take a video of everyone wearing ugly holiday sweaters or singing a holiday song. Or take a video of your coworkers participating in a charitable event, like gift wrapping donations collected for a family in need. Put the finishing touches to your video with sites like Animoto, Flixtime or Stupeflix. Simply select a holiday theme; upload your pictures and videos; add some music and you have a holiday card.
Use a greeting card service. Sites like Paperless Post or Punchbowl will do all the work for you. With a couple of clicks of your mouse, you can customize your message, add your logo, upload your client list and schedule an email distribution.
Create some winter whimsy. Sites like JibJab allow you to create personalized, funny animated cards. Choose the animation style, paste in some headshots and get ready to see some dancing. Or for those with a dry sense of humor, you can try Someecards.com. It offers sarcastic greetings like “Happy Holidays, acquaintance.”
I hope these options help save you some time this holiday season and keep your internal clients happy. Read other posts from Life on the Inside for more ideas on how to thrive as an in-house marketing, creative professional.