I know I’m not the first person to have written about the surprising similarities between working daily in corporate America and that of life in the bighouse. Granted my experience of the latter is relegated to television shows and movies, but we all see the resemblance. And for both scenarios, a little advice and knowledge can go a long way. I've served several terms as a marketing professional within various companies. Each new stint has taught me valuable lessons and skills that have helped me survive and thrive. So whether you're new to the system or a first-timer, here are some great tips to keep in mind.
Develop your sources. There’s a lot that happens behind the scenes in any company and industry and the more you know the better. Develop a network of sources to keep you plugged in. You can use standard information suppliers such as industry and competitor news feeds, but be creative.
Make friends with the warden. Get to know the decision makers—who they are, where they’ve come from, the way they think, what they like to do outside of work. This can help improve communications and shape the way you pitch your next idea.
Join a gang. Your department is your gang, so make sure everyone is on the same page and knows what skill each member brings to the table. Unify the team with goals and projects that align with your company’s overall development, and gives your gang visibility and ultimately respect from your internal clients.
Make alliances with other gangs. Connect with the other departments that can be an asset to your team, such as Research, IT, Administrative Assistants and or Copy Services.
Stay connected with the outside world. It’s easy to forget about what’s happening outside your company when you’re busy handling requests daily, but staying connected to other creative and marketing professionals is important. It can help you figure out what you should be investing your time in, the latest tools that can make your life easier or help you learn what the competition is up to. An easy way to do this is to join a marketing, creative or industry-specific organization and/or association.
Use the training yard. Technology is moving at a super fast pace, so now, more than ever, you have to keep your skills sharp and up-to-date. Stay on top of the latest trends, techniques and marketing buzz words through tutorials, webinars, seminars or lunch and learn sessions.
Follow these simple tips and your time on the inside can be successful. Read other
posts from Life on the Inside for more ideas on how to thrive as an in-house marketing, creative professional.