Software. There are so many great programs you should be utilizing that can increase your capabilities. Investigate programs like Camtasia, SketchUp and Perfect Resize. You will wonder how you ever lived without them.
Video Camera. Videos have become a must-have within effective marketing programs. They add interactive elements to your company’s website; they give your professionals a chance to reflect their knowledge and connect with clients and prospects; and videos can be another element in your social media content strategy.
Memberships and Events. Connect with other design and marketing professionals with memberships to industry associations or attend a local or national event. Hear informative experiences from people like us in the biz, emerging tools and techniques and develop an extensive network of peers.
Special Projects. One of the ways you can bring recognition to your team is to do a project that really stands out. Have you been hoping to roll out a new brochure with all the bells and whistles, die-cuts and spot varnishes? Have a great idea for a promotional campaign? Get it in the budget now.
Back-up support. Don’t wait until you’re overloaded and wish you had funds to hire more support. Add it to the budget now so you can simply reach out to EA Design
Studio, or companies like us, to help balance your workload and reduce your stress.
Since marketing and design departments generally don't generate revenue, we can be hesitant to ask for extra things. But it never hurts to ask, especially if your wishes will help improve your ability to support the needs of your company, strengthen your team and help develop your career. With the economy improving, many companies have loosened their belts a bit, so see what you can get added into your 2014 budget.