- Will my audience walk away more wowed over the presentation tool than the actual presentation itself? If you can’t stop talking about how cool it is, your audience may too and completely miss your selling points.
- Have I explored all the features of my current presentation software? Probably not. Have you ever embedded a video into your PowerPoint presentation? Instead of foam core, have you tried using presentation boards with whiteboard finishes?
- How likely is the tool to fail? If you don’t know how to work it without assistance; if it requires an internet signal to work correctly; if you never tested it out in all environments and situations; if you need extra equipment like a wifi device - add 20% for every positive response to determine your probability of a malfunction.
- Am I equipped and knowledgeable enough about the new tool to troubleshoot if something goes wrong in the middle of my presentation? That’s simple. Did you setup the device, program/software, web meeting yourself? If you didn’t and you couldn’t, you wouldn’t know the first place to look if something went wrong. You can always try rebooting, but in the middle of a presentation, time is of the essence.
- Why are you using it? Is there a purpose or strategy behind it? If the answer is no and you only want to show off your new toy, presenter beware.
When you incorporate technology into a presentation, so many things can go wrong. Then why do it? Well, for starters, it provides a cool factor. It can give your audience the impression that you are in tune with new technology and, by extension, your industry. But as a self-proclaimed late adopter, I strongly believe that you should go with what you know and focus your energy more on the content than on the delivery system. Think of it as an Olympic competition. You can go for the big score with fancy flips and turns, but if you fall flat, the deductions will do more harm than good. So before you integrate technology into your next sales pitch, ask yourself the following questions:
Etsa Acolatse is the owner of EA Design Studio, a recently launched marketing and creative services firm that works as a partner for in-house teams. She has over ten years experience providing graphic design, branding and marketing solutions for internal clients within the legal and commercial real estate industries.